WHO:

- People who suffer from anxiety, like social anxiety, performance anxiety, athletes

- People who suffer from pain

- People with insomnia or inability to sleep 

- People with PTSD

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WHY:
Nothing else is working for their anxiety.
They are tired of pills with no relief.
They have poor kidney and/or liver function.
They can't afford monthly recurring prescriptions for the most recent medications or brand name medicine, and generic hasn't worked for them. They metabolize medicine quickly so it doesn't have a chance to work so pharmaceuticals never work for them.
They've tried everything.